ART DESIGN AS A NEW DIRECTION OF MODERN DESIGN DEVELOPMENT DESIGN DE ARTE COMO UMA NOVA DIREÇÃO DE DESENVOLVIMENTO DE DESIGN MODERNO

practical issues in this sphere. Based on the research results, the theoretical and practical aspects of developing art design as a new direction in the field of modern design were studied

practical issues in this sphere. Based on the research results, the theoretical and practical aspects of developing art design as a new direction in the field of modern design were studied.
Keywords: Tendencies in artistic design; Construction of a design project; Features of the art design; Nature of the art objects; Technological means in the art design.

Introduction
Evolutionary processes in art make it possible to recognize the emergence of innovations in artistic culture, ensuring their long-term impact on the further development of all spheres of social development and the economy. Design plays a significant role in this development. Accordingly, the art design process acquires a new meaning, forasmuch as designers are constantly required to perform new, important tasks corresponding to modern trends in the economic sphere.
The theoretical part of the present research substantiates the relevance, components, primary factors of influence and tendencies in art development.
The practical part of the research includes an assessment of the priority sources of inspiration of art design specialists as important factors in its development, the determination of the most important factors in the art design development, the most important and promising directions of specialization in the modern design sphere from the perspective of applying art design objects. It establishes the most important personality traits of a successful art designer and the most promising directions of scientific research in the field of art design development, which will be especially in demand in the future.
Based on the research results, conclusions were made regarding the issues raised. In particular, it was found that living nature, urban cultural life, people and the Internet are sources of inspiration for art design specialists as important factors in its development. Along with this, the factors of the art design development determining the specifics of the design manifestation in a twisted form are mostly the social need for effective, economic tools of graphic images, society's economic and political characteristics and its cultural heritage. The survey showed that the most important and promising directions of modern design's specialization from the perspective of applying art design objects are the design of industrial products and graphic design. The respondents determined passion, the ability to focus on the object, creative elation, inspiration, enlightenment, special knowledge, abilities and skills, as well as diligence, patience, perseverance to be the most important personality traits of a successful art designer. The survey participants also identified the most promising areas of scientific research in the field of art design development, namely: "Demand and identification of the consumer of art design tools", "Features of art design stylization" and "Ergonomics and functionality of art design objects".
The purpose of the research is to determine the standpoint of specialists in the field of art design and practicing teachers of graphic and computer design specialties regarding the features and main tendencies in developing the art design sphere.

Literature Review
If a person evaluates art design as a type of project activity based on a person's desire for individualization in creativity, then his position at the moment is as close as possible to decorative art, as objects of art design partially retain or completely lose their functional properties, while being decorative (Meyer & Norman, 2022).
An important feature of designing artistic objects is their emotional component. When creating works, the designer's efforts are directed to organizing and designing artistic impressions that "consumers of impressions" receive from the object (Zhong, Schröder & Bekkering, 2021).
In fact, when projecting an artistic idea, the designer projects emotions. Due to its focus on individual creativity and the desire to integrate with art, art design requires the artist (designer) to constantly search for ideas, images, and content, colored by emotions, perhaps not linear, but essential, expressive. After all, it is not so important how the artist embodies the object of art design (the artist shifted the focus of his own creativity to the design of the product or the designer minimized the functionality of the created object in favor of the decor). An important stage in the process of designing an object of art design is the search for inspiration (and not waiting for random enlightenment), which can become a starting point for a design or a driving idea in the designer's work (She & Cetinic, 2022), (Goransson & Fagerholm, 2018).
Designers most often look for inspiration in sources that convey various processes, and transmit various concepts and their meanings: cultural traditions, art, and personalities, because it is these sources of inspiration, rich in content and internal relationships, that generate the greatest number of ideas for further creativity. Designers create analogies that form the basis for the next creation of a new design concept (Maher, Maher, & Mcalpine, 2018).
Modern art design differs from traditional design by the fact that it is determined by modern art object production technologies, which have been changed by successive scientific and technical revolutions. At the same time, new technologies affect not only the artistic side of the creative process, but art also necessitates the improvement of technical means (Wu & Li, 2020).
The purpose of art design as a phenomenon of modern culture is to contribute to improving people's life quality, the development of social-cultural relations between them by creating a harmonious thematic environment and its components in all areas of people's lives, to satisfy the entire diversity of material and society's spiritual needs. Art, in turn, in many ways shapes a person's individuality. In some cases it has a greater influence on his emotions, in others -on consciousness. However, the result of this influence is always holistic (Maher, Maher & Mann, 2018).
It is modern design that develops and accumulates various artistic and design possibilities due to new means of artistic expression, new principles and techniques developed by artists in the process of solving their own creative tasks. This trend is due to the desire of a person to express his ideas in the modern world, to establish his own unique individuality. Artistic design is also based on the principles of high art. It also aestheticizes all components of modern culture as a relevant form of design (Wall & Hall, 2019).  (Liu, 2018).

Methods and materials
A practical study of modern tendencies in developing the art design sphere was conducted by surveying 252 practicing specialists in the field of art design, as well as 164 practicing teachers of graphic and computer design specialties conducting scientific and teaching activities in 12 higher educational institutions in Chernihiv, Khmelnytskyi, Ivano-Frankivsk and Kyiv regions of Ukraine. The research was conducted using the Survey Planet service.

Results
According to the survey participants' standpoint, currently, in the conditions

Discussion
Design as a science arose under the influence of society's specific needs. Its development was determined by the action of two driving forces -humanity's need for beauty and the need for effective means of presenting reality (Zhu, Liu, Xie, Guo, Li & Ma, 2020), (Wang, 2021).
The formation of design is influenced by such factors as cultural heritage, characteristics of the natural environment, society's economic and political features, From the standpoint of practicing teachers of graphic and computer design specialties the development level of science and technology, etc. These factors also had a significant impact on the design sphere, determined the direction of its development (Sinfield & Cochrane, 2018), (Liu, 2022).
The analysis of various designers' art objects proves that the topic of the development of this type of art is very popular in the modern cultural sphere.
Designers are increasingly using elements of creative improvisation in their works, collections and installations aimed at originality, uniqueness and novelty. At the same time, currently, the form is endowed with a number of specific properties: volume, spatiality, character of movement in space, geometric structure, weight, massiveness, density (Kong, 2019), Fang, 2018. The art design has gained significant dominance as a type of artistic and project conceptualization in the modern value space of art and design. The attraction of designers to certain artistic forms is explained by the fact of seeing art as a source of new original ideas that help them solve their own artistic tasks and contribute to developing design methods and tools (Zhan, 2022).
Fine art enriches designers in their creativity, helps increase their emotional charge. Art design is presented as a new understanding of space. It is related to the creation of unique works with the design of artistic forms of things. Therefore, this design direction converges with decorative and artistic creativity, with modern art.
In art design, a thing rises from a utilitarian to an artistic level, destroying the usual everyday image (a new thing becomes a work of art) (Loboda & Denysenko, 2017).
The art design is the result of the emergence of postmodern design culture, characterized by a variety of artistic positions, a mixture of styles and artistic methods, an individual creative approach and active experimentation. The diversity of the modern understanding of design reflects its multifaceted nature. Design is a form of art combining technical techniques (design, construction) and decorative effects. This is a creative method, process and result of artistic and technical design of products, their complexes and systems, aimed at achieving the fullest possible compliance of the created objects with the environment as a whole, with human capabilities and needs (Holubchak, 2021).
At the same time, design is a project activity on developing industrial products with high functional properties and aesthetic qualities, creating a harmonious thematic environment in the residential, industrial and social-cultural spheres. It is also a strictly planned method of solving a problem that has a significant, often infinite, number of solutions (Hnatiuk, 2018), (Venkatraman, Alazab & Vinayakumar, 2019).
Thus, the art design is an artistic and engineering process, a result and a method at the same time. Design is a means of combining human needs in everything through human culture. Cultural heritage, traditions, rites, customs, religion, etc. and features of the natural environment determine the form and content of person's construction of his own artificial environment.

Conclusion
Thus, the analysis of the scientific literature on the research topic and the questionnaire results showed that in the study of the art design sphere it is especially important to establish the relationship between form and content in the process of forming an artistic object. It is the form that affects the perception of the image with a certain aesthetic, artistic load. At the same time, the form of the art's object is enhanced due to the achievement of artistic imagery, involving the disclosure of its main idea and content.
A person changes his habitat, cultural standards under the influence of evolution, transforming both the cultural space and the sphere of his sensuality.
These changes lead to the emergence and integration of a new type of design -art design, capable of transforming a person's inner world, creating new systems of values, meanings and ideals that set new vectors of self-fulfillment.