Communicational socio-environmental capital and educomunication on the mediatization in civil society organizations: approaches between itself and with the journalistic field

Abstract

The goal is to compare how different social organizations that deal with the water issue (river basin committees, civil society organizations and those that treat the theme of water) address the topic in the month that it is commemorated the World Water Day (in March) and based on the disclosure of two digital platforms: the institutional website and Facebook page in order to compare with the pattern followed by commercial journalism. It is discussed if these mediatization processes contribute in the construction of communicational and socio-environmental capital and in educommunication (neologism created from the articulation between the fields of education and communication) socio-environmental processes. The method is descriptive and analytical, quantitative and qualitative and has bibliographic and documentary basis. The conclusion is that none of the analyzed media was established as an actor of educommunication processes and, neither, of construction of the environmental communicational capital, despite all of them put themselves actors of mediation of the environmental information. The study points out the necessary elements for the mediatic discourse approach the citizen of the environmental debate.