Interorganizational governance: a study of the relationship among economic agents of the flower sector

Authors

  • Fabiane Cristina Brand Unisinos
  • Eduardo Henrique Rigoni Unisinos
  • Jorge Renato Verschoore Unisinos

DOI:

https://doi.org/10.18316/1329

Keywords:

Governance, relational view, sector of flowers

Abstract

The perspective of Relational Vision studies actions resulting from interactions among agents inserted into inter-organizational relationships. These agents can obtain competitive advantages through collective actions of sharing of specific assets and of generation and exchange of knowledge. Such performances are mediated and coordinated by governance, understood as both the form and the collective organizational structure as of formal and informal regulatory mechanisms adopted by the agents. The article presents an analysis of the interrelation of economic agents inserted into the productive sector of flowers in the State of Rio Grande do Sul. The study is exploratory and adopts a qualitative perspective; the method used was the case study in a flower producer sector. The data collection consisted of 23 interviews involving agents (producers, wholesalers and retailers), who were transcribed and analyzed by means of Content Analysis with the help of the NVivo 9 software. Among the results, it was observed that the mobilization for collective action with frequent interaction among the economic agents that operate mostly in the search for results with a vision of collective insertion. On the other hand, there are still uncertainties about the governance structure and the leadership of the collective.

Author Biographies

Fabiane Cristina Brand, Unisinos

Doutoranda em Administração pela Universidade do Vale do Rio dos Sinos (UNISINOS). Mestre em Engenharia de Produção (UFRGS) e Bacharel em Engenharia de Produção (UNISINOS). Atua como professora no Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul.

Eduardo Henrique Rigoni, Unisinos

Pós-doutorando (UNISINOS). Doutor em Administração (UFRGS), Mestre em Administração (UFRGS) e Bacharel em Ciências da Computação (UFRGS). Atua como pesquisador no Programa de Pós-Graduação em Administração (UNISINOS).

Jorge Renato Verschoore, Unisinos

Doutor em Administração (UFRGS), Mestre em Administração (UFRGS) e Bacharel em Ciências Econômicas (UFRGS). Atua como professor e pesquisador no Programa de Pós-Graduação em Administração (UNISINOS).

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Published

2014-03-28

Issue

Vol. 3 No. 1 (2014)

Section

Articles

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