International insertion of Universities and perceived value: an analysis in three higher education institutions

Authors

  • Gustavo Dalmarco Centro Universitário La Salle
  • Alisson Eduardo Maehler Universidade Federal de Pelotas
  • Marlon Dalmoro Universidade Federal do Rio Grande do Sul
  • Wagner Junior Ladeira Unisinos
  • Jonas Cardona Venturini Universidade Federal do Rio Grande do Sul

DOI:

https://doi.org/10.18316/412

Keywords:

Internationalization of teaching, higher education

Abstract

The internationalization of Brazilian higher education institutions (HEI) has become a practice of policy and programs of governments, institutions and academic systems. This phenomenon, for being recent, has few studies accomplished by Brazilian academics, especially considering perceived value in internationalization of HEIs. There is no certainty so far if the students attribute value to internationalization actions of the HEIs. Thus, the objective of this paper is to analyze the value perceived by the undergraduate student in relation to the international insertion of the university. The present study was conducted through two methods: a multiple case study with depth interviews with coordinators of internationalization of three universities of Rio Grande do Sul; a survey with 378 students of the administration course of the same universities. The exploratory factor analysis of the survey allowed discriminating the factors and to confirm in practice six categories of perceived value: social interaction, academic gains, educational gains, quality, reputation and benefits. It has been observed that there is a level of perceived value on the part of the students with regard to activities of internationalization, corroborating with the evidences highlighted in the theoretical basis. The data still demonstrate that the services offered by means of the actions of internationalization add value to the university offer, favouring this type of activity by the HEIs.

Author Biography

Gustavo Dalmarco, Centro Universitário La Salle

Doutor em administração de empresas com ênfase em gestão da inovação e empreendedorismo. Vinculado ao mestrado em Gestão do Desenvolvimento e Inovação do Unilasalle.

References

AAKER, D. e DAY, G. Investigación de mercados. 3 ed. Cidade do México, México: McGraw-Hill, 1989.

ALTBACH, P. G. Globalization and the university: myths and realities in an unequal world. Tertiary Education and Management. v. 10, n. 1, p. 3-25, 2004.

AVILA, J.G. The Process of Internationalization of Latin American Higher Education. Journal of Studies in International Education. v.11, n.3/4, p.400-409, 2007.

BENNETT, P. D. e KASSARJIAN, H. H. O comportamento do consumidor. São Paulo: Atlas, 1980.

BRUNNER, J.J. The Bologna Process from a Latin American Perspective. Journal of Studies in International Education, v.13, n.4, p.417-438, 2009.

CHURCHILL, G.A. A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research. v. 16, fevereiro, p. 64-73, 1979.

CRESWELL, John W. Research design: qualitative, quantitative, and mixed methods approaches. California: Sage Publications, 2003.

DEWEY, P. e DUFF, S. Reason before passion: faculty views on internationalization in higher education. Higher Education. v.58, n.4, p.491-504, 2009.

ERICHSEN, H-U. Tendências européias na graduação e na garantia da qualidade. Sociologias, v.9, n.17, p.22-49, 2007.

FAVERO, M.L.A. A Universidade no Brasil: das origens à Reforma Universitária de 1968. Educar, n.28, p.17-36, 2006.

GUERREIRO RAMOS, A. A Redução Sociológica: introdução ao estudo da razão sociológica. Rio de Janeiro: Tempo Brasileiro, 1965.

GUILLEN, Mauro e GARCIA-CANAL, Esteban. The American model of the multinational firm and the “new” multinationals from emerging economies. Academy of Management Perspectives. v. 3, n. 2, p. 23-35, 2009.

HAIR, Joseph F.; ANDERSON, Rolph E.; TATHAM, Ronald L. e BLACK, Willian C. Multivariate Data Analysis. 5ed. New Jersey: Prentice Hall, 2002.

HIPEL, K.W. The Internationalization of Engineering Education: A Tale of Two Countries. IEEE Transactions on Systems, Man, and Cybernetics - Part C: Applications and Reviews. v.33, n.2, p.137-148, 2003.

HOLBROOK, M. B. Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection. Journal of Business Research. v. 58, n. 1, p. 45–61, 2005.

HUNT, S. D. The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory. Journal of the Academy of Marketing Science. v. 27, n. 1, p. 144-159, 1999.

KNIGHT, J. Internationalisation of Higher Education. In: OECD. Quality and Internationalisation in Higher Education. Paris: OECD Publishing, 1999.

KNIGHT, J. Internationalization Remodeled: Definition, Approaches, and Rationales. Journal of Studies in International Education, v.8, n.1, p.5-31, 2004.

KOUFTEROS, X. Testing a model of pull production: a paradigm for manufacturing research using structural equation modeling. Journal of Operations Management. v. 17, n. 4, p.467- 488, 1999.

LEWIS, Bruce R. e BYRD, Terry A. Development of a measure for the information technology infrastructure construct. European Journal of Information Systems. v.12, n. 2, p. 93–109, 2003.

LIN, C.; SHER, P. J. e SHIH, H. Past progress and future directions in conceptualizing customer perceived value. International Journal of Service Industry Management. v. 16, n. 4, p. 318-336, 2005.

MALHOTRA, N. K. Pesquisa de marketing: uma orientação aplicada. 3 ed. Porto Alegre: Bookman, 2002.

NUNNALY, J.C. Psychometric Theory, 2nd edn. New York, N.Y.: McGraw-Hill Book, 1978.

PEREDA, M.; AIREY, D. e BENNETT, M. Service Quality in Higher Education: The Experience of Overseas Students. Journal of Hospitality, Leisure, Sport and Tourism Education, v.6, n.2, p.55-67, 2007.

PETRICK, J. F. Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research. v. 34, n. 2, p. 119-134, 2002.

PYVIS, D. e CHAPMAN, C. Why university students choose an international education: A case study in Malaysia. International Journal of Educational Development. v.27, n.2, p.235-246, 2006.

ROCHA, Angela da. A Internacionalização das Empresas Brasileiras: estudos de gestão internacional. Rio de Janeiro: Mauad, 2002.

SALERNO, M.S.; KUBOTA, L.C. Estado e Inovação. In: DE NEGRI, J.A.; KUBOTA, L.C. (Orgs). Políticas de Incentivo à Inovação Tecnológica. Brasília: IPEA, 2008.

SALISBURY, M.H.; UMBACH, P.D.; PAULSEN, M.B. e PASCARELLA, E.T. Going Global: Understanding the Choice Process of the Intent to Study Abroad. Research in Higher Education, v.50, n.2, p.119-143, 2009.

SHETH, J. N.; NEWMANAN, B. e GROSS, B. Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, v. 22, n. 2, p.159–170. 1991.

SIEGEL, Sidney e CASTELLAN JR, John. Estatística não paramétrica para ciências do comportamento. 2ed. Porto Alegre: Artimed, 2006.

STRAUB, D.W. Validating Instruments in MIS Research. MIS Quaterly. v. 13, n. 2, p. 147-169, 1989.

SOUZA, E. P. e FLEURY, M. T. L. Estratégias e Competências para a Internacionalização de Instituições de Ensino Superior do Brasil. In: XXXIII Encontro da ANPAD 2009, 2009, São Paulo. Anais do…, 2009.

TASHAKKORI, A. e TEDDLIE, C. Handbook of mixed methods in the social and behavioral sciences. Sage: Thousand Oaks, 2003.

VARGO, S. L. e LUSCH, R. F. Service-Dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science, v. 36, n. 1, p. 1-10, 2008.

WATER, J.L. Emergent Geographies of International Education and Social Exclusion. Antipode, v.38, n.5, p.1046-1068, 2006.

WENDE, M. van der. Internationalization policies: about new trends and contrasting paradigms. Higher Education Policy. v. 14, s.n., p. 249-259, 2001.

WOODALL, T. Conceptualising ‘value for the customer’: An attributional, structural and dispositional analysis. Academy of Marketing Science Review. v. 12, n.1, p.1-42, 2003.

YIN, R. Estudo de caso: planejamento e métodos. 2. ed. Porto Alegre: Bookman, 2001.

ZEITHAML, V. A. Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, v. 52, n. 3, p. 2–22, 1988.

Published

2012-09-28

Issue

Section

Articles