Urban farm as a creative economy practice: an innovative experience in the context of the city

Abstract

This article intended to study creative business, understood as a possibility of innovation and entrepreneurship, through the case study of an urban farm, installed in a shopping center in Belo Horizonte/MG, as well as its implications for urban sustainability. These innovative initiatives reveal multiple management transformation practices, but may harbor important paradoxes, insofar as the context, social participation and role of enterprises in urban society are considered. The research adopted a qualitative-descriptive approach, in order to understand innovative businesses in the creative economy linked to the socio-environmental idea, and sought to understand how innovation is presented in this type of economy, in the context of the city of Belo Horizonte. Although, in the creative economy, the motivations of individuals and organizations present multidimensionalities, it is necessary to understand which potentials it gathers and which contradictions it (re)creates and, through innovation, in order to provide improvements in the quality of urban life.