Maximizing profits of shareholders and corporate social responsibility (CSR): between the competitiveness and sustainability

Authors

  • Eduardo Codevilla Soares Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) - Faculdade de Administração, Contabilidade e Esconomia (FACE) - Programa de Pós-Graduação em Administração (PPGAd)
  • Maira de Cassia Petrini Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) - Faculdade de Administração, Contabilidade e Esconomia (FACE) - Programa de Pós-Graduação em Administração (PPGAd)

DOI:

https://doi.org/10.18316/1303

Keywords:

Profit maximization of shareholders, corporate social responsibility, sustainability

Abstract

Against the backdrop of the questioning of the two dominant paradigms in the discussion about the role of organizations in society: the approach of Profit Maximization of Shareholders (PMS) and Corporate Social Responsibility (CSR) approach, the purpose of this article is to launch a new look to the theoretical constructs of competitiveness and sustainability, in order to show the possibility and relevance in considering the concepts of sustainability in building competitiveness. Therefore, relevant authors in contemporary context are revisited in order to allow the development of theoretical analyses that led to observations that such dialogue is not only possible but also necessary. Moreover, not doing it is to maintain corporate sustainability initiatives disconnected from the business and to obscure many of the great opportunities for businesses for the benefit of society.

Author Biographies

Eduardo Codevilla Soares, Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) - Faculdade de Administração, Contabilidade e Esconomia (FACE) - Programa de Pós-Graduação em Administração (PPGAd)

Ex-Aluno do Curso de Mestrado da PUCRS - FACE

Endereço: Av. J.K. de Oliveira, Nº600, Ap.109, Bl.03, CEP: 6080-000 - Pelotas/RS

Maira de Cassia Petrini, Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) - Faculdade de Administração, Contabilidade e Esconomia (FACE) - Programa de Pós-Graduação em Administração (PPGAd)

Professora do Programa de Graduação, Mestrado e Doutorado em Administração da Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS).

Endereço: Av. Ipiranga, Nº 6681, prédio 50, Andar 11º., sala 1105 – Partenon – Porto Alegre – RS – CEP 90619-900

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Published

2014-03-31

Issue

Vol. 3 No. 1 (2014)

Section

Articles

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