Incentives and barriers for the promotion of the culture of innovation in a shoe company

Abstract

The purpose of this research is to identify which organizational values can be characterized incentive or barriers to innovation in the perception of professionals in the HR area of a shoe company located in the Vale do Sinos. The research methodology is exploratory and descriptive, with quantitative approach in a case study. For the data collection, carried was the Inventory of Organizational Values Profile – IOVP, proposed by Oliveira and Tamayo (2004), to identify which organizational values are present in the company. In a second step, it was carried a new questionnaire from the results of the first, among the values in the company, which are characterized as incentive or barriers to innovation. The results demonstrate that the company is familiar and conservative, and it is in process of restructuring. In the perception of the interviewed the people of the company does not have a clear knowledge about changing, but the present organizational values were consistent, in most of the mean were considered as incentive to innovation.