The philosophy of the theory of preventive consumer law in digital advertising

Authors

  • Camilo Alfonso Escobar Mora JURÍDIA www.juridia.co

DOI:

https://doi.org/10.18316/redes.v9i2.6593

Keywords:

Preventive Law, Consumer, Comercial Enterprise, Business Digital Advertising, Juridical Relationship

Abstract

This article (paper) explains the philosophy of the theory of preventive consumer law in digital advertising so that it has validity and consumer rights against it are effective. Validity and effectiveness are considered both formally and materially. This allows the duties to be fulfilled and the rights to be enjoyed in practice, tailored to the variables of the case (case variables), but to be done in harmony with the juridical must be that governs it. That is the preventive law that is f ormulated: the being (advertising) is harmonious with the juridical must be (sources of law that are binding) that applies. When the being coincides with the juridical must be that applies. When being is the juridical must be that applies.

Author Biography

Camilo Alfonso Escobar Mora, JURÍDIA www.juridia.co

Ph.D. en derecho. Creador de la teoría de derecho preventivo del consumo en la publicidad digital. Fundador de JURÍDIA - Centro de enseñanza e investigación jurídica de derecho preventivo del consumo en la publicidad digital www.juridia.co. Contacto: gerencia@juridia.co.

References

(la obra es sobre mi teoría -directamente-).

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Published

2021-07-23

Issue

Vol. 9 No. 2 (2021)

Section

Articles

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