Privacy and the digital panopticon: consumerist practices and overexposure as vectors of the relativization of this individual right

Abstract

It aims to demonstrate how the new consumer relations perpetuated in liquid modernity by internet has encouraging the overexposure of privacy and if this practice has violated this individual right. The methodology of approach is the logical-deductive so that a contextual analysis of modernity, capitalism and current social interactions will be done first with the internet as an interface; then the analysis of privacy its design, breadth, theories about this concept, and finally privacy will be analyzed as a constitutionally guaranteed right, among the list of fundamental rights and in what way the violation of the right to privacy through modern marketing practices. In this sense the legal concept of privacy and its flexibility are analyzed as a result of the overexposure of social media in order to evaluate the state of art of this subject in Brazilian legal system. To do so, the research techniques used were theoretical, composed of documentary, bibliographical and legislative sources. As a main result, it indicates if there is a relativization of right to privacy face of digital overexposure and consumerist practices spreaded by the media.