FUNDAMENTOS EDUCACIONAIS DAS RELAÇÕES PÚBLICAS
RUMO A UM QUADRO ESTRATÉGICO DE BASE ISLÂMICA
DOI:
https://doi.org/10.18316/rcd.v16i43.11891Palavras-chave:
Relações públicas baseadas no islamismo, cultura, princípios Qaulan, comunicação, reputação, EducaçãoResumo
Relações públicas (RP) é um conceito fundamental no campo da comunicação. As teorias e práticas ocidentais de RP dominaram o campo. No entanto, argumenta-se que essas teorias podem não ser apropriadas para o estudo de RP em países orientais ou para serem sincronizadas com o conceito islâmico. Assim, há uma necessidade de explorar o conceito e as dimensões de RP de uma perspectiva islâmica. Portanto, esta pesquisa visa explorar os conceitos básicos e as dimensões de RP de uma perspectiva islâmica e propor uma estrutura para sua implementação em organizações islâmicas. Este estudo emprega uma abordagem qualitativa por meio de entrevistas semiestruturadas com nove informantes de três categorias que são: gerentes de relações públicas, especialistas em Sharia e especialistas acadêmicos na área de relações públicas. Além disso, Tafsir al-Munir e Tafsir Ibnu Katsir foram referidos como fontes para análise. Os dados da entrevista e do documento foram analisados usando análise temática. A análise revelou cinco fundamentos essenciais das relações públicas islâmicas no Alcorão e no hadith. Esses fundamentos incluem a sinceridade, que sustenta todos os atos islâmicos. Tratar os outros gentilmente é outro pilar enraizado nos princípios de fraternidade e unidade no Islã. Boas palavras se alinham com o conceito de da'wah (convite) no Islã. A colaboração é enfatizada tanto no Alcorão quanto no hadith como outra base essencial. Por fim, as quatro características de Rasul (profeta), compreendendo veracidade (siddiq), confiabilidade (amanah), pregação (tabligh) e sabedoria (fathonat), formam outro aspecto fundamental das relações públicas islâmicas. Uma estrutura para implementação de RP islâmica foi proposta com base nas cinco bases. A estrutura compreende quatro elementos; fundações da Sharia, estrutura, práticas e objetivo final. As fundações da Sharia referem-se aos princípios do Islã que orientam as práticas de RP. O estudo também revelou que a aplicação de RP é viável para substituir a prática convencional de RP, especialmente para praticantes muçulmanos em países islâmicos.
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