MANIPULATIVE TACTICS IN MODERN ENGLISH-LANGUAGE MEDIA DISCOURSE
LINGUISTIC, PRAGMATIC AND EDUCATIONAL APPROACH
DOI:
https://doi.org/10.18316/rcd.v15i38.11077Keywords:
Media discourse. , Media communications, Media text, Linguistic pragmatic approach, Linguistic and cultural approach, Educational approach, Lexical means, Linguistic means, Manipulation Technologies, SemanticsAbstract
The relevance of the chosen research topic is dictated by the need to describe manipulative tactics in modern English-language media discourse, taking into account both the cognitive mechanisms involved in it, which represent the basis of mental activity, and the communicative aspects of influencing a wide audience. It is shown that manipulation implies the choice and use of linguistic means that allow having a hidden effect on the addressee. Manipulative influence is considered as a leading discursive practice, which is a complex of strategic and tactical components aimed at shaping public opinion within the media space.
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