DIGITAL COMMUNICATION AND DIGITIZATION PROCESS IN MOROCCAN TERRITORIAL COLLECTIVITIES
A DISCOURSE ANALYSIS
DOI:
https://doi.org/10.18316/rcd.v15i39.11152Keywords:
Digital communication, Digitalization process, Moroccan territorial collectivities, Discourse analysisAbstract
Since the Covid pandemic, the process of digitalization and the resulting digital communication has been the subject of debate within moroccan territorial collectivities. Based on this situation, we have chosen to use an inductive approach based on a discourse analysis, whose objective is to bring an evaluative reading to the digitization process and to highlight these new communication modalities that are linked to it, in order to be able to make hypotheses in this sense. The results of our research highlight four major findings: digital communication is adopted by territorial collectivities that seek to respond to essentially external constraints; the preparation practices for the digitization process that these collectivities have undertaken do not predispose them to an effective implementation of the approach; a possible link between the passive resistance to the approach in moroccan territorial collectivities and the weak implication in the formalization of digitization procedures; and finally, the repercussion of digitization on the collectivity is short term and essentially structural.
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