THE MEDIATING ROLE OF STRATEGIC INNOVATION IN THE RELATIONSHIP BETWEEN HUMAN RESOURCES PRACTICES AND CREATING COMPETITIVE ADVANTAGE IN HIGHER EDUCATION
AN APPLIED STUDY ON IMAM MUHAMMAD BIN SAUD ISLAMIC UNIVERSITY
DOI:
https://doi.org/10.18316/rcd.v16i43.11925Keywords:
strategic innovation, human resource practices, competitive advantage, higher education institutionsAbstract
The study aimed to identify the current situation and the extent to which strategic innovation contributes to enhancing human resource practices and creating competitiveness for higher education institutions. The problem of the study was represented in the following question: Does strategic innovation in human resource practices create a competitive advantage for higher education institutions? The study adopted a descriptive analytical approach alongside a historical method, and it was applied to the employees of Imam Muhammad bin Saud Islamic University, with a sample size of 66 individuals. Using the statistical program (SPSS), the data was analyzed, leading to several results and recommendations, the most important of which are: The study indicated that more than 87% of the participants had not received training courses on strategic innovation, and the same percentage (87%) had not received training courses on competitive advantage. The respondents expressed neutrality regarding several aspects, including: the university successfully promotes a decentralized approach by delegating authority to employees to determine performance levels, and the university is concerned with analyzing data related to competitors to understand their strengths and weaknesses. We also reached several recommendations, including: We recommend that the university administration focus on enhancing training courses for employees, especially regarding competitive advantage enablers such as strategic innovation, agility, and other modern methods to create excellence and improve the university's image globally and locally. There must be clear strategic policies formulated to retain creative individuals, with a necessity to clarify these policies to the employees. Additionally, we recommend the need to respond to labor market requirements and the ideas of business owners to prepare students according to labor market needs.
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