Social representations and the new aesthetic and ideological patterns of digital influencers: An impact analysis in Brazilian society
DOI:
https://doi.org/10.18316/recc.v24i3.5553Keywords:
Social Representation, Influence, Digital, Network, Aesthetics, Stereotype.Abstract
This article aims to present a critical reflection on the social impact of the production of social representations and aesthetic and ideological patterns by different digital influencers in Brazil. For this purpose, a sample of highly visible Internet influencers with a significant number of followers were selected, in order to base this analysis. The results indicate two broad categories, “conservative” and “transgressive”, built on the ideas and representations produced by digital influencers in their social networks. In conclusion, it was sought to develop considerations about the impact of these active examples in the current moment of the Brazilian society.
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