THE ROLE OF THE MEDIA IN TOURISM MARKETING AFTER THE COVID 19 CRISIS
DOI:
https://doi.org/10.18316/rcd.v15i39.11137Keywords:
Tourism, Tourism marketing, The media, COVID 19 crisisAbstract
In light of the Covid-19 pandemic that has swept the world since the beginning of December 2019, it has become clear that the tourism sector is the most affected sector compared to other sectors. This pandemic has caused the closure of most, if not all, tourist institutions in Morocco as a result of the implementation of the precautionary measures taken by the state to repel this epidemic. The Moroccan state has worked to overcome the repercussions of this pandemic and the negative impact it has had on various fields related to tourism activity, and in order to advance the tourism situation after the pandemic and support tourism institutions, focus has been placed on reviving the tourism sector based on communication and bringing together offers using all available media means, especially technological and digital, and one of the most basic pillars on which tourism marketing depends is distinctive and effective tourism media.
References
organisation mondiale du tourisme. https://www.unwto.org/ar. [Online]
www.unwto.org/ar. Organisation mondiale du tourisme. [Online]
Journal Officiel du Royaume du Maroc. 6954, 21 JANVIER 2021. page 805.
دغيم, خالد بن عبد الرحمان ال. الاعلام السياحي و تنمية السياحة الوطنية . عمان : دار اسامة للنشر و التوزيع , 2014. صفحة 59.
way of refreshing tourism after covid 19 crisis. entrepreneurship, journal of economic growth and. 6, algerie : s.n., 2021, Vol. 4. PP: 47-58.
Médias touristiques, concepts et applications . Bin Rajaa Al-Harbi Habbas. Jordanie : Dar Osama pour l'édition et la distribution.
Cultural tourism and its role in achieving a tourist attraction to the Moroccan imperial cities: Marrakech city as a model. qammouri, mustapha. 1, algerie : 3, 2021, Vol. page 15 to 28.
المساهمة الاعلامية في تطوير التسويق السياحي - الوكلات السياحية لولاية قالمة نموذجا. الجزائر : s.n., 2021 -2022.
تقييم دور الاعلام ضمن مضمار التسويق السياحي بحث تطبيقي في مدينة بغداد . studies, journal of humanities and islamic strategic. 36, بغداد : s.n., 2021, Vol. 4. 2538 - 4317.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Hanae Ben Abdelouahab, Zakaria Charia
This work is licensed under a Creative Commons Attribution 4.0 International License.
As recommended by the Public Knowledge Project, RCD adopts for its articles a CREATIVE COMMONS Attribution CC BY 4.0 license.
This license allows others to distribute, remix, adapt and build upon your work, even commercially, as long as they credit you for the original creation.
This is the most appropriate license offered.
Recommended for maximum dissemination and use of licensed materials.
